The strongest brand name and the most efficient marketing plan in the category of education.
Marketing but more specifically advertising and communications are playing a very important role in the success of our Group. Our Company, along with long term experience executives in this field and in collaboration with the largest companies in the industry develops an innovative and comprehensive marketing plan nationally and locally. Our quality is delivering one of the most successful advertising models, which is the strong word-of-mouth in the network. Additionally, our marketing services include: national television projection, advertisements on radio, digital advertising (web and social), prestigious advertising corporations, local advertisements and last but not least events organization.
Our Group advertising projection includes:
Nationwide television projection
Our network of cram schools is broadcast nationally through prestigious television advertising promotion three times a year at critical times of enrollment, as well as, during the Pan-Hellenic Examinations, thus maximizing the attendance of all our units.
Online targeted advertising
Our Group implements marketing plan templates in the field of online advertising during the Pan-Hellenic Examination period and during the registration periods, making the most of all modern media such as Google AdWords and Display, Facebook (ads and competitions), YouTube etc.
Advertising on the radio
The Group's radio spots relay the recording sessions of the major radio stations, both to adult audiences and youth communities, while on the radio we also broadcast live reports from the most notable journalists and radio producers.
High traffic website
Our educational group promotes all its services through the website www.poukamisas.gr. Our portal is highly visited and impressively displayed on all search engines through which students, parents and guardians are kept informed of our educational services. Our Group website is a reference point for the entire educational community, as students and teachers from all over Greece look forward to the prototypes and themes of the group simulation competitions posted on our website after they are completed.
Advertising corporations
Our network participates in nationwide advertisements with enormous value and power, such as the National Bank's advertising campaign for GO credit cards, and in particular the GO 4 MORE customer loyalty program. Our Group has secured a special preferential agreement with the National Bank and the users of the GO 4 MORE program have the opportunity to collect points by paying our tuition fees using a credit or debit card. In fact, special promotional programs - radio and television - are being promoted during the registration period, such as multiple credit and debit card collection in our online tutorials, while thousands of card subscribers receive postcards. Our Group also has strategic partnerships with very large companies, such as Vasilopoulos supermarket chain, of the multinational Dutch food retailer Ahold Delhaize Group , where we offer special discounts for the education of their employees' children in our nursing homes, ensuring additional attendance at our units.
Targeted local marketing
Each cram school develops an advertising strategy as it is systematically guided by the Group's Marketing Management department in formulating a local marketing plan. At the local advertising level, our network members enjoy significant economies of scale, as all of our advertising material is concentrated on bulk orders and thus ensures significant discounts from our suppliers.
Awards for excellence, consistency and improvement
Each year, our Club offers important awards for excellence, consistency and improvement for our students. The awards given by the Group (cash prizes, iPads etc.) are both a powerful motivation for attracting excellent students as well as a modern marketing value policy, giving a great competitive edge to our careers.